Indian culture and civilisation is the only culture on planet Earth which, from its very beginning, brings forth the notion and experience of avatarhood. In sanskṛt, the word avatār or avatāra means descent, so avatār is the embodiment of Divine consciousness, the embodiment of Absolute descending to the level of human senses and experience, to help the man leave his abandoned consciousness and conscience renewing him by light and potency of Truth, Love and with insight of true life values.

In Indian epics Rāmāyaṇa and Mahābhārata the main characters are just avatārs. The first and the oldest literary epic in the world heritage is Rāmāyaṇa, the epic about avatār Rāma. The largest ever written epic Mahābhārata is dedicated to terrestrial visit of avatār Kṛšṇa.

In the Divine epic Bhagavadgītā, Śrī Kṛšṇa tells  his terrestrial friend and yogin Arjuna why he is descending and incarnating on Earth.

„When wisdom is darkened, when evil rises in the world, I incarnate myself. I am born from time to time for the benefit of good people, for distruction  of evil and sin, for resurrection of justice.“

The appearance of avatār is an exceptional happening in every era, greatly influencing religion and culture, social circumstances, moral, inspiration and work, the fate of people in general.

Avatār loves unselfishly because He is Love, the source of Love which is our root, by which we live. He encourages us to share love because love does not diminish by sharing, it spreads and becomes deeper and deeper.